Mace Designs is the freelance studio of Jim Masie, an award-winning designer, youth baseball coach, and league administrator with nearly 30 years of experience in branding, design, and digital communication. Jim’s work spans every level of the game—from community recreation and youth baseball & softball leagues to competitive travel baseball clubs. His background in both design and on-field leadership gives him a unique ability to connect visuals with the spirit of the sport.
As a coach and league administrator, Jim understands the importance of communication, organization, and team identity. That experience shapes his design approach, helping leagues and clubs present themselves with professionalism and pride while strengthening engagement across their communities.
For youth and recreation leagues, Jim creates complete branding systems—logos, uniforms, and printed materials—that reflect community pride and the fun of the game. His designs ensure teams and leagues maintain a consistent, polished image both on and off the field.
For travel programs, Jim develops cohesive brand identities that include custom logos, uniforms, and fan merchandise. He also designs websites and social media graphics that build visibility, attract players, and enhance credibility for organizations statewide.
At the national level, Jim has worked with Major League Baseball and the NCAA designing merchandise and packaging that meet strict brand standards while showcasing creativity and visual appeal. These projects demonstrate his ability to deliver professional results on a national stage.
From local fields to national programs, Jim Masie and Mace Designs bring passion, professionalism, and precision to every project—capturing the energy and pride of baseball through bold, enduring design.
